Altira Health, Inc. ("Altira Health," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website. By accessing or using our website, you agree to the collection and use of your information in accordance with this Privacy Policy.

Personal Information You Provide
When you visit our website or interact with our services, we may collect personal information that you voluntarily provide to us, including:

• Name
• Email Address
• Phone Number
• Company Information
• Messages or inquiries you send us

Information Collected Automatically
We may automatically collect certain information when you visit, use, or navigate our website. This may include:

• IP Address
• Browser and Device Information (e.g., browser type, operating system, device identifiers)
• Usage Data (e.g., pages visited, time spent on pages, click patterns)
• Referral URLs and search terms used to find our website

We use the information we collect for various purposes, including:

• Marketing and Communications – To send promotional materials, newsletters, and respond to your inquiries
• Website Analytics – To monitor and analyze website usage patterns to improve our services and user experience
• Legal Compliance – To comply with legal obligations and enforce our terms and conditions
• Product Development – To understand how potential customers engage with information about our AI health solutions through aggregated, anonymized website analytics
• SMS Communications

If you opt-in to receive SMS communications, we will use your phone number solely for the purposes you consented to. We do not share SMS opt-in data with third parties for unrelated marketing purposes, though we may share this information with service providers who help deliver our text messages.

We process your personal information based on the following legal grounds:

• Consent – When you provide consent for specific purposes
• Legitimate Interests – To improve our services and conduct marketing activities
• Compliance with Legal Obligations – To comply with applicable laws and regulations

We may share your personal information with:

• Third-Party Service Providers – These third parties are obligated to protect your information and use it only for the services they provide to us:
• CRM systems for customer relationship management
• Analytics providers (such as Google Analytics) to analyze website usage
• Email marketing platforms
• Cloud hosting and data storage providers
• Legal Obligations – We may disclose your information if required by law or in response to valid legal requests by public authorities
• Business Transfers – In connection with any merger, acquisition, or sale of assets

We use cookies and similar tracking technologies to enhance your experience and analyze website traffic.

Types of Cookies Used:

• Essential Cookies – Necessary for website functionality
• Analytics Cookies – Help us understand how visitors interact with our website (including Google Analytics)
• Marketing Cookies – Used to track visitors across websites for advertising purposes
• Social Media Cookies – Enable social media features and track social media interactions
• You can manage your cookie preferences through your browser settings. Disabling cookies may affect certain website functionalities.

If you are a resident of California or another state with similar laws, you may have the following rights regarding your personal information:

Right to Know – Learn what personal information we collect, the sources, purposes, and third parties we share it with

Right to Delete – Request deletion of your personal information, subject to certain exceptions

Right to Correct – Request correction of inaccurate personal information we maintain about you

Right to Opt-Out – Direct us not to sell your personal information (note: we do not currently sell personal information)

Right to Limit Use of Sensitive Personal Information – Request that we limit our use and disclosure of sensitive personal information to certain specified purposes

Right to Non-Discrimination – We will not discriminate against you for exercising any privacy rights

To Exercise Your Rights:

Email us at privacy@altirahealth.com with "Privacy Rights Request" in the subject line

Include your full name, email address, and specific request

We will respond within 45 days and may request additional information to verify your identity

We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including:

• Encryption – During transmission and storage
• Access Controls – Access limited to authorized personnel
• Regular Security Assessments – Ongoing security audits and updates
• Secure Data Centers – Information stored in secure, monitored facilities
• However, no method of transmission over the internet or electronic storage is 100% secure.

We retain your personal information according to the following schedule:

• Contact Information – 3 years from last interaction or until you request deletion
• Website Analytics Data – 26 months (aligned with Google Analytics retention)
• Marketing Communications Data – Until you unsubscribe or request deletion
• Legal Compliance Data – As required by applicable law
• When no longer needed, we securely delete or anonymize your information.

Our website does not respond to Do Not Track (DNT) signals. You can manage your cookie preferences through your browser settings or by contacting us directly.

Our services are not intended for individuals under the age of 13, and we do not knowingly collect information from children.

Parental Notice – If you believe your child has submitted information to us, please contact us immediately. Upon verification, we will delete the information.

Our services are intended for U.S. users. If you access our site from outside the U.S., your information may be transferred to, stored, and processed in the U.S. We take appropriate measures to ensure your data is treated securely in accordance with this Privacy Policy.

We may update this Privacy Policy from time to time. The "Effective Date" at the top indicates when it was last revised. We will notify you of material changes by:

• Posting a notice on our website
• Sending an email to registered users
• Other appropriate communication methods

Please review this policy periodically for updates.

If you have any questions or concerns about this Privacy Policy or our practices, please contact us at:

Email: privacy@altirahealth.com
Mailing address: 2261 Market Street, STE 85154, San Francisco, CA 94114